Current Event 4

Over the course of the semester, we've learned much about the character and ethics of the software industry. In this module we are considering the impact of said industry on business and finance. Thus, upon reading this article, I sensed a connection to the content of our current discussion. One of the things that the article so aptly demonstrates is the range of outreach that the software industry has. The business model of my grandfather's generation was very local - it was a feat to expand one's business prospects into another state, let alone another country. However, we see our world rapidly becoming a global community. Certainly, Apple's decision to open stores in the Arab world demonstrates the new business models that are being considered. Having built its fortune on computers, Apple is not only expanding geographically, but also in its branding. By opening up next to stores such as Armani and Burberry, the company is stylizing itself as a fashion company as much as a computer company.